The leader in hypertension education & management

Fred has spent more than 30 years improving how blood pressure is measured, managed and integrated into care. He entered the field in 1987 with a distributorship that introduced automated blood pressure kiosks across the US and Canada, and founded PharmaSmart International in 2004. Under his leadership, PharmaSmart pioneered and patented HIPAA/PIPEDA-compliant integration of self-measured biometrics into the clinical record, aligned its platforms with AHA, AMA and NIH hypertension guidelines, and has been recognized among Rochester’s Top 100 companies and on the Inc. 5000 list of North America’s fastest-growing companies.

Larry is a general management, sales, marketing and operations executive with turnaround and growth leadership across hospitals, long-term care, retail pharmacy, physician practices and medical devices. His record includes building a $500M commercial organization at Cardinal Health’s Major Pharmaceuticals, growing AmerisourceBergen’s business from $800M by more than 150% over four years, and leading Stryker’s global launch of the first orthopedic image-guided system. Across four Fortune 500 companies and two private-equity-backed organizations, he has contributed to two successful private equity exits.

Brett is a technology entrepreneur and engineering leader with more than nine years of experience as a Chief Technology Officer, focused on practical AI systems, scalable cloud infrastructure and enterprise integration. His background spans software architecture, distributed systems, cloud platforms (AWS, Azure, Google Cloud) and security and compliance including HIPAA, PCI, PIPEDA and ISO — the engineering discipline behind PharmaSmart’s EHR integrations, remote kiosk management and data platforms.

Ashley runs the operation behind every PharmaSmart station in the field. She oversees global logistics and the supply chain — from component sourcing and manufacturing partners through fulfillment, installation and spare-parts inventory across the US and Canada — and leads the service organization and national technician network that keeps thousands of kiosks in pharmacies, clinics, workplaces and community sites measuring accurately every day. Her teams are behind the 24/7 support line, the 48–72-hour onsite response and the quality documentation completed on every visit. 

Jody is a commercial and services operations leader in medical devices and healthcare. At PharmaSmart she directs commercial operations end to end — market development across the company’s twelve vertical programs, national trade-show and demo-fleet operations, distributor and independent-rep programs, and the sales pipeline. She holds MHSA and MBA degrees. A United States Marine Corps veteran, Jody is deeply passionate about veteran and military causes and works to improve the lives and quality of life of our service members.